2009 Survey of Tourism Establishments in the Philippines (STEP) for Food and Beverage Service Activities : Final Results

Reference Number: 

2012-687

Release Date: 

Thursday, February 16, 2012

Number of Establishments

  1. Based on the final results of the 2009 Survey of Tourism Establishments in the Philippines (STEP) conducted nationwide, the Philippines had a total of 13,120 establishments engaged in Food and Beverage Service Activities. Restaurants, cafes and fast food centers comprised the biggest number with 10,282 or 78.4 percent of the total. Refreshment stands, kiosks and counters ranked second with 1,997 (15.2%). Other eating and drinking places, n.e.c., on the other hand, recorded the lowest number of establishments with only 7. See Figure 1 for the percent distribution of Food and Beverage Service Activities establishments by industry sub-class.

    Employment

  2. Employment reached a total of 230,915. Out of this total, 208,762 or 90.4 percent were employed in restaurants, cafes and fastfood centers. The least number of employees were engaged in other eating and drinking places, n.e.c. with only 102 or 0.04 percent.

  3. More male workers (128,795 or 55.8%) than females (102,120 or 44.2%) were hired by Food and Beverage Service Activities establishments. For the nationality of the employees, almost all of the workers were Filipinos with 230,766 or 99.9 percent of the total.

  4. Only the restaurants hired non-filipino employees (149 or 0.1%). Restaurants, cafes and fastfood centers hired more male non-filipino workers (117 or 78.5%) than female (32 or 21.5%).

    Revenue

  5. Total revenue earned by Food and Beverage Service Activities establishments amounted to PHP161,606.5 million. Out of the total, PHP16,539.3 million or 10.2 percent were earned from tourists. Shown in Figure 3 is the distribution of total revenue and revenue generated from tourists by industry sub-class.

  6. Restaurants, cafes and fastfood centers contributed the highest revenue with PHP153,435.1 million (94.9%), PHP15,855.4 million (10.3%) of which were generated from tourists.

    Seating Capacity

  7. Three out of ten establishments involved in Food and Beverage Service Activities had a seating capacity of below 20, 23.4 percent with a seating capacity of 20-49 while only 9 percent had a seating capacity of 200 and over.

    Available Facilities

  8. Around 73.1 percent of establishments engaged in Food and Beverage Service Activities had at least one available facility for its clients use. The most common of which was a restroom or comfort room wherein six of ten establishments had it available. See Figure 4 for the number of establishments and available facilities for Food and Beverage Service Activities establishments.

    Available Services

  9. Only 688 or 5.2 percent of establishments engaged in Food and Beverage Service Activities reported to have at least one available service for its clients. Valet parking was the most common service offered by the establishments with 316 or 45.0 percent of the total available services. See Figure 5 for the number of establishments and available services for Food and Beverage Service Activities establishments.

    Plans for Expansion within the Next Five Years

  10. For Food and Beverage Service Activities establishments, only 1,545 or 11.8 percent have plans to expand within the next five years.

    Plans for Renovation within the Next Five Years

  11. For renovation within the next five years, 2,641 or 20.1 percent of food and beverage service activities establishments have planned to renovate.

    Department of Tourism (DOT) Accreditation

  12. The number of establishments engaged in food and beverage service activities with DOT accreditation was about 2,410 or 18.4 percent of the total.

 


TECHNICAL NOTES

Introduction

The National Statistics Office (NSO) conducted the first-ever 2009 Survey of Tourism Establishments in the Philippines (STEP). This survey collected information on the available supply of tourism goods, products and services which are valuable inputs in the compilation of the Philippine Tourism Satellite Account (PTSA). This is a nationwide survey of establishments in the formal sector engaged in tourism characteristic industries only as defined by Philippine Tourism Statistical Classification System (PTSCS). Tourism characteristic products are goods and services which would cease to exist in meaningful quantity or those for which the level of consumption would be significantly reduced in the absence of visitors (e.g. accommodation services). Activities from which the products were created are termed as tourism characteristic industries..

Scope and coverage

The 2009 STEP is a nationwide survey of establishments in the formal sector engaged in tourism characteristic industries only, as well as, health and wellness industries. Identified industries for health and wellness are included due to the increasing demand for statistics on these activities.

The 2009 STEP covered completely four tourism characteristic industries namely:

  • Hotels and motels (H55110)

  • Pension houses (H55191)

  • Other short-stay accommodation (H55199)

  • Chartered buses and cars operation (I60940)

Also included for scope and coverage of 2009 STEP are those establishments engaged in the following:

  • Accommodation (H55120, H55192)

  • Restaurant (H552)

  • Passenger transport

  • Transport equipment rental

  • Travel agency, tour operator and tourist guide services

  • Recreation, entertainment, cultural services and similar activities

  • Financial and insurance activities

  • Health and wellness

Response rate

 

A total of 1,091 or 87.0 percent responded out of the 1,254 sample establishments drawn for the sector. These include receipts of "good" questionnaires, partially accomplished questionnaires, and reports of closed, moved out or out of scope establishments.

Concepts and Definition of Terms

Amusement/recreation is a term for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Recreation or fun is the expenditure of time in a manner designed for therapeutic refreshment of one's body or mind. While leisure is more likely a form of entertainment or sleep, recreation is active for the participant but in a refreshing and diverting manner.

Bar and cocktail lounge is an establishment that serves drinks, especially alcoholic beverages such as beer, liquor, and cocktails, for consumption on the premises. Bars provide stools or chairs for their patrons along tables or raised counters. Some bars have entertainment on a stage, such as a live band, comedians, go-go dancers, a floor show or strippers. Bars that are part of hotels are sometimes called long bars or hotel lounges.

Cafe/coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. Coffee houses focus on providing coffee and tea as well as light snacks.

Cafeteria is a self-service restaurant in which customers select various dishes from an open-counter display. The food is usually placed on a tray, paid for at a cashier's station, and carried to a dining table by the customer. The modern cafeteria, designed to facilitate a smooth flow of patrons, is particularly well-adapted to the needs of institutions, schools, hospitals, corporations attempting to serve large numbers of people efficiently and inexpensively. In addition to providing quick service, the cafeteria requires fewer service personnel than most other commercial eating establishments.

Catering is a business of providing food service at a remote site. This service is typically provided at banquets, conventions, and weddings.

Day and night club is a drinking, dancing and entertainment establishment. A club is usually distinguished from bars, pubs or taverns by the inclusion of a dance floor and a DJ booth, where a DJ plays recorded dance and pop music.

Economic activity or business is the activity of the establishment as classified under the amended 1994 Philippine Standard Industrial Classification (PSIC). Generally, the main activity of the establishment is the establishment's principal source of income. If the establishment is engaged in several activities, its main activity is that which earns the biggest income or revenue.

Employment is the number of persons who worked in or for this establishment as of November 15, 2009.

Fast food is also known as Quick Service Restaurant or QSR, where food can be prepared and served very quickly. It is an establishment which sells food with low quality preparation, preheated or precooked ingredients, and served to the customer in a packaged form for dine-in or take-out/take-away.

Restaurant is an establishment offering to the public refreshments and/or meals.

Retailing is a sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.

Revenue is the value of goods, products/by-products sold and/or services rendered to others whether paid in cash or is considered receivable by the establishment. Valuation of products/by products sold should be in producer's price (ex-establishment), net of discounts and allowances, including duties and charges but excluding subsidies. It also include goods transferred and/or services rendered to other establishment belonging to the same enterprise as the said establishment which should be treated as sales or as if sold to a customer; and revenue from products on a contractual basis from materials supplied by the establishment.

Tourism refers to activities of foreign and domestic visitors traveling to and staying in places outside their usual environment for not more than one continuous year for leisure, business and other purposes not related to employment with pay from within the place visited. Travelling for the purpose of conducting business, for education and training, etc. can also be part of tourism. Both foreign visitors (country of residence is other than the Philippines) and domestic visitors (Philippine residents) are covered in the survey.

Tourism activities encompass all that foreign and domestic visitors do for a trip or while on a trip. It is not restricted to what could be considered as "typical" tourism activities such as sightseeing, sunbathing, visiting site, etc. From an economic point of view, the basic activity of foreign and domestic visitors is consumption, that is the acquisition of consumption goods and services to satisfy individual or collective needs and wants.

Tourism characteristic products are goods and services which would cease to exist in meaningful quantity or those for which the level of consumption would be significantly reduced in the absence of visitors. Activities from which the products were created are termed as tourism characteristic industries.

 

Source:   National Statistics Office
               Manila, Philippines

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