The retail trade is the final step in the distribution of merchandise where its main activity is selling new or used goods without transformation on a regular basis direct to the general public, for personal or household consumption, regardless of the quantity of the transaction. An establishment is considered a RETAILER if: (1) its major and regular clients are the general public, including household; and (2) its major source of sales is derived from the general public, including household.
Notes:
Definition from ISIC Rev. 4: Retail sale refers to the resale (sale without transformation) of new and used goods mainly to the general public for personal or household consumption or utilization, by shops, department stores, stalls, ecommerce retailers, mailorder houses, hawkers and peddlers, consumer cooperatives etc. The goods sold in retail sale are limited to goods usually referred to as consumer goods or retail goods. Retail trade also includes units engaged primarily in selling: - to the general public; - from displayed merchandise; and - products such as personal computers and software, stationery, paint or timber, although these sales may not be for personal or household use.