The creative economy at current prices amounted to PhP 1.94 trillion, which expanded by 8.7 percent in 2024 from PhP 1.78 trillion in 2023. This accounted for 7.3 percent of the country’s Gross Domestic Product at current prices in 2024. (Tables 1.1, 1.2, and 2, and Figure 1)

The creative economy consists of the following industries: Audio and audiovisual media activities; Digital interactive goods and service activities; Advertising, research and development, and other artistic service activities; Symbols and images and other related activities; Media publishing and printing activities; Music, arts and entertainment activities; Visual arts activities; Traditional cultural expression activities; and Art galleries, museums, ballrooms, conventions and trade shows, and related activities.

Among these creative industries, Symbols and images and other related activities accounted for the largest share at 33.0 percent, or PhP 640.29 billion, of the total creative economy in 2024. This was followed by Advertising, research and development, and other artistic service activities with 21.4 percent share and Digital interactive goods and service activities with 20.6 percent share. (Tables 1.1 and 1.3)

Employment in creative industries increased to 7.51 million in 2024 from 7.23 million in 2023, indicating an annual growth of 3.9 percent. The share of employment in creative industries to the total employment in the country was at 15.4 percent in 2024. (Tables 4.1, 4.2, and 5, and Figure 2) 

Of the creative industries, Traditional cultural expression activities registered the highest share to the total employment in creative industries at 36.6 percent in 2024. This was followed by Symbols and images and other related activities shared 29.5 percent, while Advertising, research and development, and other artistic service activities shared 17.9 percent. (Table 4.3 and Figure 3)

This Press Release on creative economy is based on the results of the pilot study done by the technical staff of the Philippine Statistics Authority (PSA). Since the methodology is still being refined, the results are considered preliminary. The PSA intends to institutionalize the compilation of the Philippine Creative Economy Satellite Account subject to the approval of the PSA Board and provision of budgetary support from the national government.

For more information, the statistical tables, infographics, and technical notes can be accessed at https://psa.gov.ph/creative-economy.

CLAIRE DENNIS S. MAPA, PhD  
Undersecretary  
National Statistician and Civil Registrar General