2009 Survey of Tourism Establishments in the Philippines (STEP) for Other Tourism Characteristic Establishments : Preliminary Results

Reference Number: 2012-663
Release Date: 12 January 2012

Number of Establishments


  1. The 2009 Survey of Tourism Establishments in the Philippines (STEP) covered a total of 2,015 establishments engaged in other tourism characteristic activities. Of the total, 237 or 11.8 percent had a total employment (TE) of 20 and over while 1,778 or 88.2 percent had a TE of less than 20.

  2. By industry, other amusement and recreational activities, n.e.c. (O92499) registered the biggest number of establishments with 1,059 or 52.6 percent of the total. Sporting activities (O92410) and foreign exchange dealing (J68130) followed next with 359 (17.8%) and 247 (12.3%) establishments respectively. (Figure 1 shows the distribution of other tourism activities establishments by industry sub-class.)

    Figure 1


  3. In 2009, a total of 47,136 employees were employed by other tourism activities establishments. Majority (28,792 or 61.1% ) of the employees were males and 18,342 or 38.9 percent were females. As to the nationality of the employees, 47,116 or 99.9 percent were Filipinos.

  4. Establishments providing other amusement and recreational activities, n.e.c. (O92499) employed the most number of workers with 28,332 or 60.1 percent of the total. Sporting activities (O92410) ranked second with 6,926 or 14.7 percent, which was followed by establishments engaged in pre-need plan for health (J68141) with 3,863 or 8.2 percent. Percentage distribution of employment by industry sub-class is displayed in Figure 2.

    Figure 2


  5. The total revenue earned by the establishments engaged in other tourism activities in 2009 amounted to PhP96.7 billion of the total, establishments providing other amusement and recreational activities, n.e.c. (O92499) generated the highest revenue at PhP62.6 billion or 64.7 percent. Other pre-need plans except J68141 (J6814) ranked second with PhP14.7 billion or 15.2 percent. Pre-need plan for health (J68141) followed with PhP11.1 billion or 11.5 percent. Figure 3 illustrates the percentage distribution of revenue for other tourism activities establishments by industry sub-class.

  6. Of the total revenue, PhP2.3 billion or 2.3 percent were generated from tourists.

    Figure 3

    Available Facilities

  7. Most of the establishments engaged in other tourism activities, 1,024 or 50.8 percent of the total had a rest room or comfort room. The next most common facility was for sports/recreational or amusement with 883 or 43.8 percent followed by parking space with 790 or 39.2 percent.

    Figure 4

    Number of Visitors/Clients Served

  8. Establishments engaged in other tourism activities had served around 181.7 million visitors or clients in 2009. Majority (159.0 million or 87.5%) of the visitors or clients went to amusement parks and similar attractions (O92193).

    Plans for Expansion within the Next Five Years

  9. For other tourism activities establishments, only 291 or 14.4 percent have planned to expand within the next five years.

    Plans for Renovation within the Next Five Years

  10. Around 424 (21.0%) other tourism activities establishments have planned to renovate within the next five years.

    Department of Tourism (DOT) Accreditation

  11. More than one half, 1,285 or 63.8 percent, of the establishments involved in other tourism activities had no DOT accreditation. Only 282 or 14.0 percent reported that they had DOT accreditation while 449 or 22.3 percent of the establishments had no entry in this item.




The National Statistics Office (NSO) conducted the first-ever 2009 Survey of Tourism Establishments in the Philippines (STEP). This survey collected information on the available supply of tourism goods, products and services which are valuable inputs in the compilation of the Philippine Tourism Satellite Account (PTSA). This is a nationwide survey of establishments in the formal sector engaged in tourism characteristic industries only as defined by Philippine Tourism Statistical Classification System (PTSCS). Tourism characteristic products are goods and services which would cease to exist in meaningful quantity or those for which the level of consumption would be significantly reduced in the absence of visitors (e.g. accommodation services). Activities from which the products were created are termed as tourism characteristic industries..

Scope and coverage

The 2009 STEP is a nationwide survey of establishments in the formal sector engaged in tourism characteristic industries only, as well as, health and wellness industries. Identified industries for health and wellness are included due to the increasing demand for statistics on these activities..

The 2009 STEP covered completely four tourism characteristic industries namely:.

  • Hotels and motels (H55110)

  • Pension houses (H55191)

  • Other short-stay accommodation (H55199)

  • Chartered buses and cars operation (I60940)

Also included for scope and coverage of 2009 STEP are those establishments engaged in the following:.

  • Accommodation (H55120, H55192)

  • Restaurant (H552)

  • Passenger transport

  • Transport equipment rental

  • Travel agency, tour operator and tourist guide services

  • Recreation, entertainment, cultural services and similar activities

  • Financial and insurance activities

  • Health and wellness

Response rate

A total of 364 or 84.3 percent of the sample establishments responded. These include receipts of "good" questionnaires, partially accomplished questionnaires and reports of closed, moved out or out of scope establishments.

Concepts and Definition of Terms

Tourism refers to activities of foreign and domestic visitors traveling to and staying in places outside their usual environment for not more than one continuous year for leisure, business and other purposes not related to employment with pay from within the place visited. Traveling for the purpose of conducting businesses, for education and training, etc., can also be part of tourism. Both foreign visitors (country of residence is other than the Philippines) and domestic visitors (Philippine residents) are covered in the survey.

Tourism activities encompass all that foreign and domestic visitors do for a trip or while on a trip. It is not restricted to what could be considered as "typical" tourism activities such as sightseeing, sunbathing, visiting site, etc. From an economic point of view, the basic activity of foreign and domestic visitors is consumption, that is, the acquisition of consumption goods and services to satisfy individual or collective needs and wants.

Tourist/visitor is a person traveling to a place, that is his/her not usual environment for less than 12 months and whose main purpose of the trip does not involve economic activity remunerated within the place visited.

Coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. Coffee houses focus on providing coffee and tea as well as light snacks.

Resort is an establishment offering food, sleeping, accommodation and recreational facilities to the public for a fee or remuneration.

Restaurant is an establishment offering to the public refreshments and/or meals.

Specialty shop is a specialized store that sells only one line of products such as cosmetics and others.

Amusement/recreation is a terms for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Recreation or fun is the expenditure of time in a manner designed for therapeutic refreshment of one's body or mind. While leisure is more likely a form of entertainment or sleep, recreation is active for the participant but in a refreshing and diverting manner.

Electronic payment (e.g. credit card, ATM) refers to money paid electronically. Also known as e-money, electronic cash, electronic currency, digital money, digital cash or digital currency.

Foreign exchange counter is a business establishment whose customers exchange one currency for another.

On-line booking/reservation is a reservation through a website using credit card for payment per transaction done.

Parking is the act of stopping a vehicle and leaving it unoccupied for more than a brief time.

Rest/comfort room is a public toilet facility, which may be a stand alone water closet, or part of a bathroom. At a minimum, a washroom can be a single unit featuring a toilet and hand basin for hand washing. Washrooms can also be larger facilities, which may include bathing facilities or showers, changing rooms and baby facilities. Washrooms may be stand alone buildings or installations, or be featured as part of buildings such as railway stations, schools, bars, restaurants, nightclubs or filling stations. Washrooms can also be found on some public transport vehicles, for use by passengers. Washrooms are usually fixed facilities, but can also refer to smaller public portable toilets, or larger public portable washrooms constructed as portable buildings. There shall be separate clean and adequate public washrooms for male and female provided with running water and adequate toiletries.

Wireless internet connection (Wi-Fi) is a trademark of the Wi-Fi Alliance. A Wi-Fi enabled device such as a personal computer, video game console, mobile phone, MP3 player or personal digital assistant can connect to the Internet when within range of a wireless network connected to the Internet. The coverage of one or more interconnected access points which is called a hotspot that can comprise an area as small as a few rooms or as large as many square miles covered by a group of access points with overlapping coverage.

Accreditation is a certification issued by the Department of Tourism which recognizes the holder to having complied with its minimum standards in the operation of the establishment concerned.

Land transport is the movement of persons and goods on or across land by means of any conveyance and through the use of the infrastructure and facilities in connection therewith.

Laundry cleaning is the act of washing clothing and linens. The place where washing is done.

Dry cleaning is any cleaning process for clothing and textiles using an organic solvent rather than water. Dry cleaning is necessary for cleaning items that would otherwise be damaged by water and soap or detergent. It is often used instead of hand washing delicate fabrics, which can be excessively laborious.

Retailing is the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.

Tour service includes tourist guides, transport equipment that can be rented etc.

Transport service refers to the renting of transport equipment with driver to transport passengers.

Valet parking is a service provided by some hotels, restaurants, and airports whereby an employee parks people's cars for them on arrival and brings the cars back for them on departure.

Source:  National Statistics Office
             Manila, Philippines


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